2024
Brand Refresh & Mobile App for Elin.ai
Elin.ai approached me to create a visual direction for their new app as well as revise their brand identity and create a set of marketing materials.
Brand Refresh
I refreshed the brand, introduced new colors, typography and set of icons as well as define the visual direction for the whole social media communications
Communication Visuals
For print and large scale communication I came up with creatives based on the new visual direction.
App Onboarding Experience
I came up with Elin - an orb representing the AI assistant. In the onboarding, the orb scales up, so the user can set it up to their needs.
Chat Experience
Elin's orb transcends around the screen, feeling like an alive form, constantly using motion. The chat is simple andintuitive.
Mood Tracker Micro-Interaction
A little micro interaction for setting your mood for the day using different charms to represent different mood types.
Leveling and Progress
Elin.ai approached me to create a visual direction for their new app as well as revise their brand identity and create a set of marketing materials.
Success Dialog Micro Interaction
A little micro interaction for setting your mood for the day using different charms to represent different mood types.